CASE STUDY

Amy Goodson

In the dynamic realm of youth sports, there’s a secret weapon: a visionary who guides young athletes toward their full potential. Meet Amy Goodson, a trailblazing sports dietitian transforming how high school athletes approach nutrition.
A Brief Background

Overview

Amy is a recognized Sports Dietitian and won the Dallas Dietetic Association Media Dietitian Award and the Texas Academy of Nutrition and Dietetics Media Award. She has over seventeen years of experience and has worked with Ben Hogan Sports Medicine, the Dallas Cowboys, and the Texas Rangers.

Amy, a sports dietitian and trusted nutrition media spokesperson, has always advocated for athletes’ nutritional needs. While many see Amy Goodson RD as a brand, to many others, she’s like a wise friend. Through her brand, Amy breaks down complex nutritional jargon into the kind of advice you’d expect from a dear friend on a lazy Sunday brunch. She is approachable and reliable.

This is where Amy Goodson steps into the frame. If you keep tabs on the current sports nutrition space, you’ve probably heard her podcast or even stumbled upon “The Sports Nutrition Playbook.” She’s a powerhouse when understanding what athletes should eat and when. Not just that, she’s worked with big sports names and has carved out a niche for herself in the field.

It’s not just about statistics; it’s about the intangibles. Stats may narrate a tale, but the real story unfolds in the locker room chats, during training sessions, and in the epiphany, players have when they realize that the right meal is game-changing. That’s where Amy’s impact can be seen.

Amy Goodson came to us because she wanted to boost and strengthen her business via attention in the media and other sources.

Challenge

Amy Goodson, a successful sports dietician and Nutrition Media Spokesperson wanted to boost her social media credibility and authority. We needed to craft a unique angle for Amy’s story and help her get press features in different significant publications.

Strategy

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Results