CASE STUDY

Antonio Underwood

Antonio Underwood is a music scholar who values curriculum diversity and interdisciplinary methods of approaching the world’s problems. In his 30 years of playing music, Antonio has culminated a long list of achievements that have helped him earn a respectable name as an expert tuba player.

A Brief Background

Overview

Antonio Underwood, a dedicated advocate for jazz music, made history as the first African-American George Lucas Scholar in USC’s Scoring for Motion Pictures and Television program. He’s also received the Yale School of Music Alumni Prize and the African-American Cultural Center Award for his contributions.

Antonio is a Grammy Award winner with the McCoy Tyner All-Star Big Band and has spent three decades in music, composing, and producing under his label, Tone East Music LLC, since 1994. He’s collaborated with renowned musicians and mentored emerging talents.

Antonio sought our assistance to enhance his brand, social media credibility, and authority.

Challenge

Antonio Underwood, a successful music scholar, wanted to boost his music label and social media credibility. We needed to craft a unique angle for Antonio’s story and help him get press features in different major publications.

Strategy

Featured On

Results