CASE STUDY

Arjun Dhingra

Arjun Dhingra, a TaeKwonDo expert with 34 years of experience, saw early entrepreneurial success and has become a leading mortgage and real estate consultant in the Bay Area, San Francisco. He prioritizes value over profit, guiding clients through the mortgage process and promoting financial responsibility.
A Brief Background

Overview

TaeKwonDo has been a part of Arjun’s journey for about 34 years. This background instilled discipline, honesty, respect, compassion, and confidence in him, which he applies to his business, earning him respect and trust from clients. He’s also a financial literacy advocate and mentor.

TaeKwonDo has been a part of Arjun’s journey for about 34 years. This background instilled discipline, honesty, respect, compassion, and confidence in him, which he applies to his business, earning him respect and trust from clients. He’s also a financial literacy advocate and mentor.

Arjun sought to boost his brand, enhance social media credibility, and secure contributor spots and TV interviews.

Challenge

We needed to craft a unique angle for Arjun’s story, help him get press features in different significant publications. Our goal was to position him as a contributor on significant websites, attain membership in the Forbes Business Council, and secure interviews on renowned TV shows.

Strategy

  • Present Arjun’s success story from a unique angle and help him gain worldwide recognition
  • Improve Google search presence for Arjun and his company
  • Boost social media credibility and authority by positioning Arjun Dhingra as an expert in his field
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed

Featured On

inscriber mag
NNL
LA Progressive
yahoo

Results

  • Got Arjun featured in several publications, including Benzinga, The Inscriber Magazine, Yahoo Finance, LA Progressive, and others
  • Created compelling content and strategically placed it in major media outlets to position Arjun Dhingra as an expert in his field
  • Boosted press exposure and online presence tremendously, laying the foundation for social media verification in the future
  • Attained robust media coverage and helped him become a contributor on these websites, Auburn Digest, Buzz Sentinel, and many others
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