CASE STUDY
Henry Calix
Henry Calix is a flourishing entrepreneur, aiming to solve the problems faced by the growing cannabis industry.
A Brief Background
Overview
Henry was born in Honduras and he came to the US when he was 12 years old. Having never met his father and being raised by a single mother, Henry has had a life with its set of challenges. Henry attended Miami Dade College for two years while working at a local dry cleaner, his first job out of high school.
He started his first business as a grant writing consultant, but it failed due to the 2008-09 recession. Today, Henry Calix has established himself as an ingenious businessman with great potential. He has multiple flourishing businesses like P3r$Pec71vE PODCAST, Calix Fashion, and Calix Online Financial, as well as Weedsies Online Marketplace.
His venture, Weedsies Online Marketplace, is worth mentioning. It is an online marketplace exclusively catering to those who want to sell and consume the plant, which was previously taboo in American society. Weedsies has established itself as a technology company redefining the US cannabis industry with innovation and technology. Henry launched the company’s website on 4/20/20 (Weed Day) and launched Weedsies Mobile on the same day the following year.
Henry Calix was also awarded Business Elite’s “40 under 40” at the award gala held at St. Regis in New York on June 30th. After tirelessly working to achieve his goals, Henry has positioned his company to be the Amazon/Shopify for cannabis retailers and consumers awaiting the federal legalization of the industry.
Henry Calix came to us because he wanted to boost his business and his social media credibility and authority. Henry also wanted to become a contributor on major websites and get interviewed on well-known TV shows.
Challenge
Henry Calix, a leading entrepreneur and CEO of Weedsies, wanted to boost his company and social media credibility and authority further. We needed to craft a unique angle for Henry’s story and help him get press features in different significant publications so that he could become a contributor on major websites, and also get interviewed on a TV show.
Strategy
- Present Henry’s success story from a unique angle and help him gain worldwide recognition
- Improve Google search presence for Henry and his company
- Boost Henry Calix's social media credibility and authority by positioning him as an expert in his field
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
Featured On
Results
- Henry Calix was featured in several publications, including LA Progressive, Business Insider, Yahoo Finance, London Daily Post, and more
- Created compelling content and strategically placed it in major media outlets to position Henry Calix as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained a lot of robust media coverage, helped him become a contributor on sites such as London Daily Feed, the Ohio Daily, and many more which did wonders in authenticating his brand name as well as enhancing his online presence
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