CASE STUDY

Henry Coffie

Henry Coffie entered the colorful world of fashion and design as an internee in Paris, working with a suit store called Yves Dorsey. In addition to this, he also worked with a men’s wear store in Paris called 3eme Stella Rosso.​

A Brief Background

Overview

Henry developed a passion for men’s fashion while working at various stores, but it was his time in London with Nicolas Massing that truly ignited his love for designing suits. The impeccable European-style suits he encountered there captivated him with their clean cuts and designs. This experience fueled his determination to create equally exquisite suits of his own. Henry’s enthusiasm for his work drives him to provide his customers with the highest quality products and exceptional customer service. His dedication to tailored elegance is evident in every aspect of his business.
The experience he gained after working with various men’s suit stores in Paris finally drove him to move to America in 2017 where he opened his first shop in the following year. His store offers a variety of men’s conventional suits inspired by European designs. Apart from this, his brand also provides excellent and unique styles of various fits, including standard, slim, and custom. Each of his fits is made to give the customers a perfectly tailored look that praises their body type.
Moreover, Henry Coffie has likewise been granted various awards. He was regarded with the excellence award by The Fashion 500 in NYC and was also given the Fashion Designer 2019 Upper Darby Philadelphia award. Moreover, his name was also added to the Best Fashion Designer 2020 Business Hall of Fame.​

Challenge

Henry Coffie had a good following on social media platforms such as Instagram. He wanted to increase awareness about his brand and boost its online presence. So, our aim was to get Henry Coffie featured in top-tier media publications in order to boost his brand credibility. Hence we needed to leverage our network of connections to get him featured on some of the biggest media outlets that we have access to.

Strategy

  • Create unique and engaging content for Henry based on his story and help him gain worldwide recognition.
  • Improve Google search presence for Henry Coffie and his business.
  • Boost Henry Coffie’s social media credibility and authority by positioning him as an expert in his field.
  • Generate enough press so that it could later be leveraged to get on even bigger media outlets if needed

Featured On

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yahoo
Disrupt
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Results

  • Got Henry Coffie featured on some of the world’s biggest media outlets including Yahoo Finance, The Hustler’s Digest, Disrupt Magazine, and many more.
  • Created powerful content and strategically got it placed on major media outlets to position Henry Coffie as an authority in the fashion industry.
  • Attained a lot of powerful media coverage, laying the foundation for social media verification in the future.
  • Boosted press exposure and online presence tremendously.
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