CASE STUDY

Jamari Jones

Jamari Jones is an event organizer and marketing strategist whose seven-year-old business career is rooted in his passion for immersive events. As the founder of Crowded Functions ATL, Jamari transitioned from a passionate enthusiast to a proactive organizer.
A Brief Background

Overview

As the former Digital Marketing Manager for LVRN, Jamari brought his expertise in digital marketing to Atlanta’s nightlife scene. His approach wasn’t just about spreading the word but about crafting experiences that resonated with the city’s diverse crowd. With a combination of creativity and strategic thinking, Jamari revolutionized event promotion by blending the virtual and physical worlds.
Seeking data from Eventbrite, he researches the interests of the youth. With fun and safe concert-like events, Jamari has entertained students at Georgia State University, Spelman College, Morehouse College, Clark Atlanta University, and Kennesaw State University. As bodies sway to the rhythm of the music and strangers become friends, these experiences facilitate youth’s personal growth through their creative expression and social engagement.
His passion for community-building and crafting unforgettable moments became the cornerstone of his entrepreneurial ventures. Recent studies highlight how this passion fosters entrepreneurs’ psychological resilience. For Jamari, his enduring love for immersive events during his formative years naturally transitioned into organizing events during his college years.
As the founder of Crowded Functions ATL, he’s renowned for hosting events, themed parties, live performances, and immersive experiences. Established in 2017, it offers experiences and nightlife events in Atlanta. With an innovative outlook, he strives to carve out a unique brand identity while reaching potential customers through different channels.
Jamari Jones came to us because he wanted to boost and strengthen his business via attention in the media and other sources.

Challenge

Jamari Jones, a successful entrepreneur, wanted to boost his social media credibility and authority. We needed to craft a unique angle for Jamari’s story and help him get press features in different significant publications.

Strategy

  • Generate sufficient press which can later be leveraged to get on even bigger media outlets if needed.
  • Present Jamari Jones’s success story from a unique angle and help him gain worldwide recognition.
  • Improve Google search presence for Jamari Jones’s business.
  • Boost Jamari Jones’s social media credibility and authority by positioning him as an expert in his field.

Featured On

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yahoo
msn

Results

  • Featured Jamari Jones in several publications, including Yahoo Finance, Business Insider, Market Watch, MSN, YFS Magazine, Good Men Project., and more.
  • Created compelling content and strategically placed it on major media outlets to position Jamari Jones as an expert in his field.
  • Boosted press exposure and online presence tremendously.
  • Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future.
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