CASE STUDY

Jessica Claflin

With a Master of Science degree in Fluid and Thermal Sciences, and a successful career as a systems engineer, sports enthusiast, and influencer, Jessica Claflin is a force to be reckoned with. Despite the societal expectations that women face, Jessica has never let anything get in the way of pursuing her passions and living life on her own terms.
A Brief Background

Overview

With social media’s pressure to adhere to specific beauty standards and lifestyle aesthetics, it can be challenging to distinguish your voice from the ongoing hubbub. However, it is essential to pause and reflect on how you truly want to be represented to the world and what makes you unique. That is precisely what Jessica Claflin, an athlete, an academic, and an influencer, is doing with her social media account, Sailstrong.

Jessica started her Sailstrong Instagram account to showcase her Olympic campaign, but it quickly grew into much more than that. Through her visually stunning posts, Jessica shares her love for traveling, adventure, and sports, inspiring people to explore the world and celebrate life’s little moments. Her message is all about empowerment and believing in yourself, encouraging young women to excel in both academic and athletic pursuits.

For Jessica Claflin, a professional sailor, engineer, and sustainability advocate, ethical consumerism is more than just a trend—it’s a way of life. Her support of various sustainable brands such as Whaletail Weaving, Ragwear, and Le Creuset reflects her belief that ethical consumerism is essential to creating a better world.

Jessica Claflin is an exceptional individual who has achieved great success through hard work, perseverance, and determination. Her story is a testament to the power of self-exploration and having a clear vision of one’s goals. We can all learn from her example and dare to live our lives to the fullest.

Jessica Claflin came to us because she wanted to boost and strengthen her business via attention in the media and other sources.

Challenge

Jessica Claflin, a successful Influencer and entrepreneur, wanted to boost her social media credibility and authority. We needed to craft a unique angle for Jessica’s story and help her get press features in significant publications.

Strategy

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Results