CASE STUDY

Joelle Machia & Ryan Slough

Traveling is a wholesome experience that refuels the brain and energizes the body. It fills life with positive vibes and new memories one can cherish forever. Considering the benefits of traveling, experienced travelers and content creators Joelle Machia and Ryan Slough created an online travel blog, Wanderers Compass, to guide fellow adventurers.
A Brief Background

Overview

Launched in 2021, Wanderers Compass is a young travel blog that chronicles the duo’s adventures and gives readers the inspiration and tools they need to create their own independent, authentic, and life-changing travel experiences. With their trusty cameras in hand, they scour the globe for off-the-beaten-path gems and provide advice for exploring the world on a shoestring.

Joelle Machia and Ryan Slough believe that traveling is the is the best way to introduce yourself to diversity and meet new people while witnessing beautiful destinations that help relieve the stress and anxiety of routine life. Traveling is an excellent opportunity for personal growth and improving interpersonal skills.

The passion for traveling around the world and immersing in every culture made Joelle and Ryan influencers. With over 40,000 followers on Facebook and 8000 followers on Instagram in just two years, they continue to inspire thousands of people to travel to their favorite destinations with their unique and original content.

Joelle and Ryan have both mastered the art of expressing themselves through photography. They share the most beautiful and evocative photos from their travels on their blog. Every photograph tells an enchanting story that compels you to pack your bags, grab your camera, and set out to capture the amazing world out there.

Joelle Machia and Ryan Slough came to us because they wanted to boost and strengthen their business via attention in the media and other sources such as TV appearances.

Challenge

Joelle Machia and Ryan Slough were successful Influencers. However, they required substantial press and media coverage to boost their reach. We needed to craft an angle for them to get featured in top-tier articles and get placed on different TV platforms.

Strategy

Featured On

Results