CASE STUDY

John Hickman

John Hickman is far from the typical Hollywood actor. He began his acting career later in life without formal training or prior experience. Nevertheless, Hickman has defied the odds to forge a successful career path, boasting an impressive resume.
A Brief Background

Overview

Hickman’s story begins in Tuscaloosa, Alabama, where he was born on September 30, 1974. Raised in the small town of Gordo, he harbored dreams of becoming an actor or an NFL star. However, with no acting opportunities in his hometown, he dedicated himself to his family’s poultry business. Over 25 years, Hickman climbed the ranks and eventually left the company when his brother became CEO.
In 2011, Hickman’s acting journey took off. He participated in a fundraiser for a hospital in Los Angeles that offered a walk-on role in the popular HBO show “True Blood.” Winning the bid, he secured a featured walk-on role in the series. This breakthrough led to roles in other vampire-themed shows like “The Originals” and various indie films, achieved without formal training or experience.
In conclusion, John Hickman’s story is truly inspiring. Despite lacking experience or formal training, he pursued his dreams later in life and became a successful actor with an impressive resume.
He faced numerous challenges but remained determined and persevered. Hickman’s journey is a powerful reminder that it’s never too late to chase your dreams and that with hard work and dedication, anything is possible.
John Hickman came to us because he wanted to boost his brand further and strengthen his social media credibility and authority.

Challenge

John Hickman was famously known as a talented actor. He wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for John’s story and help him get press features in significant publications.

Strategy

  • Present John Hickman’s success story from a unique angle and boost his brand awareness.
  • Improve Google search presence for John Hickman and his business.
  • Boost his social media credibility and authority by positioning John Hickman as one of the most talented actors.
  • Generate enough press to use later as leverage to get on even bigger media outlets if needed.

Featured On

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Results

  • Featured John Hickman in several publications, including LA Weekly, The Hustler's Digest, YFS Magazine, NetNewsLedger, Inscriber Magazine, and many more.
  • Created compelling content and strategically placed it on major media outlets to position John Hickman as an expert in his field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of robust media coverage, which did wonders in authenticating his brand name and enhancing his online presence.
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