She has over a decade of experience, is entirely self-taught, and has generated over half a billion dollars in revenue for her clients over the course of her career. She knows how to navigate the nuanced world of UGC, is active on social media to stay updated on trends taking place in real-time, tackles the good and bad performance of an ad, makes high-converting and revenue-generating ads, and more.
In 2016, Kelly moved to LA without any savings or financial backup plan to support her. She understood the value of taking calculated risks to establish a career as a self-taught creative. Kelly started to work with brands, offering her skills to boost their reach on social media. Her content began to make hundreds of dollars for the brands, making her a top choice as a creative strategist for brands looking to scale their social media and ad campaigns.
Kelly founded UGC Social when UGC first went mainstream in early 2022, with the goal of resetting expectations and educating the next wave of creators looking to build a firm foundation of understanding industry best practices. She shares her vast experience in digital marketing and her expertise in content creation and creative strategy to show creators and brands how to effectively create and leverage user-generated content in the paid media landscape.
An advantage of user-generated content is that it is often considered more honest and trustworthy than traditional forms of advertising. Not to mention, UGC feels more native to the platform the ad is being launched on. So,, UGC creators are the top pick for digital marketing ads, compared to actors and models.
Kelly Rocklein came to us because she wanted to boost and strengthen her business via attention in the media and other sources.
Kelly Rocklein, a successful marketing expert and Coach, wanted to boost her social media credibility and authority. We needed to craft a unique angle for her story and help her get press features in significant publications.
