CASE STUDY

Laurie Mintz

Dr. Laurie Mintz, who completed her doctoral training at Ohio State University in 1987, is a notable advocate for sexual health and empowerment, particularly for women. She has authored self-help books and engaging social media content aimed at promoting sexual empowerment.

A Brief Background

Overview

Her books, “Becoming Cliterate: Why Orgasm Equality Matters and How to Get It” and “A Tired Woman’s Guide to Passionate Sex: Reclaim Your Desire and Reignite Your Relationship,” focus on helping women regain control and pleasure in their lives.

“Becoming Cliterate” received the 2020 SASH Media Award and the 2019 Consumer Book Award from the Society for Sex Therapy and Research, establishing Dr. Laurie as an authority on contemporary sexual issues.

Dr. Laurie has presented her sex-positive message at TEDx, earning a standing ovation. She sought our assistance to strengthen her brand and gain media attention.

Challenge

Laurie Mintz wanted to boost her social media credibility and authority further. We needed to craft a unique angle for Laurie’s story and leverage our network of connections to get her featured on some of the most prominent media outlets.

Strategy

  • Present Laurie Mintz’s success story from a unique angle and help her gain worldwide recognition
  • Improve Google search presence for Laurie Mintz and her work
  • Boost Laurie Mintz's social media credibility and authority by positioning her as an expert in her field
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed as well as, help her be a contributor on major websites

Featured On

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vents mag
inscriber mag
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Results

  • Laurie Mintz featured in several publications, including The Inscriber Magazine, Vents Magazine, The Hustlers Magazine, and more
  • Created compelling content and strategically placed it on major media outlets to position Dr. Mintz as an expert in her field
  • Boosted press exposure and brand credibility tremendously
  • Attained robust media coverage and produced a lot of sources online which helped in authenticating her contributions as well as enhancing her online presence
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