CASE STUDY

Lola Adeyemo

Lola Adeyemo is a dynamic and resourceful leader who champions inclusive leadership and the power of individual motivation to enhance employee engagement. As a TEDx Speaker, Podcast Host, Author, consultant, and workshop facilitator, she uses her voice and written words to advocate for inclusivity at all corporate levels.
A Brief Background

Overview

Lola holds a Master of Science in Biotechnology and a Bachelor of Technology in Biochemistry, and she is currently pursuing a Doctorate in Strategic Leadership. Her extensive experience spans project management, supply chain, data analysis, people management, and HR compliance, accumulated over 15+ years in various global roles within the manufacturing and biotechnology sectors.
She empowers individual contributors, managers, and leaders to take control of their careers and pursue their passions within the corporate world.
As the Founder and CEO of EQImindset, a management consulting firm specializing in DEI and Employee Resource Group optimization, Lola is also the Co-Founder of Sapient Logic LLC, a technology company in San Diego, CA, and the non-profit Immigrants in Corporate Inc. She hosts the Inclusive Workplace Podcast and manages a membership platform offering career development resources for early to mid-career immigrant professionals and ERG leaders.

Lola is an active networker, volunteer, and mentor. She serves on the board of directors for Girls Inc. of San Diego and advises several organizations that align with her passions. As a mother of three, she strives to excel at home and work, advocating for policies that help individuals balance all aspects of their lives.

Lola Adeyemo approached us at Impact Authority PR Agency seeking to enhance and fortify her business through increased media attention and other strategic sources.

Challenge

Lola Adeyemo wanted to increase awareness about her company and boost her online presence. So, our aim was to get Lola Adeyemo featured in top-tier media publications in order to boost her brand credibility. Hence we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.

Strategy

  • Create unique and engaging content for Lola Adeyemo based on her story and help her gain worldwide recognition.
  • Boost brand credibility and authority by positioning Lola Adeyemo as an expert in her industry.
  • Improve Google search presence for Lola’s brand name.
  • Generate enough press so that it could later on be used as leverage to get on even bigger media outlets if needed.

Featured On

Disrupt
NNL
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Results

  • Featured Lola Adeyemo in several publications, including The Hustler's Digest, Disrupt Magazine, LA Progressive, NetNewsLedger, Inscriber Magazine, and many more
  • Created powerful content and strategically placed it on major media outlets to position Lola Adeyemo as an authority in her field.
  • Improved Google search presence for the keyword “Lola Adeyemo,” as many of the press articles we wrote are now ranking for that keyword. This will help a lot in the long term and will unlock the doors to many opportunities for her and her brand.
  • Laid a foundation for social media verification in the future.
  • Interested? Let's get in Touch!
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