CASE STUDY

Makeba White Chanay

As the founder and CEO of B1 Ventures & Holdings, Inc., Makeba is a pioneer in the caregiving industry. Her three entities aim to reach out to the vulnerable and care for them by redefining the often problematic interpretations of vulnerability that result in inadequate social interactions.
A Brief Background

Overview

One fact about life we can all agree upon is that it is anything but easy. Fortunately, some people realize the responsibilities their privileges bring upon them. Makeba White Chanay is one such individual committed to helping make life easier and better for others, especially since she is a woman belonging to a minority who overcame the hurdles to become a celebrated business visionary and community leader.

She is a proud wife, mother, and grandmother who is thriving as a remarkable entrepreneur with the support of her family and by letting her faith in God be the driving force guiding her toward a successful and fulfilling life. As the founder of B1 Ventures & Holdings, Inc., and HER philosophy, Makeba has earned the reputation of an accomplished entrepreneur whose life’s journey inspires people who refuse to give up on their dreams regardless of life’s hardships.

Born and raised in Forest, Mississippi, Makeba was influenced by the entrepreneurial environment she was surrounded by, witnessing her grandfather. Early in her life, she dreamt of starting her own business. However, belonging to a minority, Makeba realized it wouldn’t be easy. But judging from her remarkable success as an entrepreneur, Makeba mastered the art of turning her struggles into strengths and continues to inspire others to do so.

Whether you want quality care services for vulnerable loved ones or aspire to become a qualified care provider to serve others, Makeba explains that B1 Ventures & Holdings can be the one for you. As somebody who has remained persistent in her pursuits despite the hardships, Makeba believes if you can dream it, you can achieve it. And with B1, she hopes to ensure you do.

Makeba White Chanay came to us because she wanted to boost and strengthen her business via attention in the media and other sources.

Challenge

Makeba White Chanay, a successful entrepreneur and CEO, wanted to boost her social media credibility and authority. We needed to craft a unique angle for Makeba’s story and help her get press features in different significant publications.

Strategy

Featured On

Results