CASE STUDY

Manuel Santiago

Manuel is a social media content creator and influencer various platforms with a successful career in trading and investment. He is the CEO of Manuelsofficial Consulting, a firm where he mentors, trains, and consults potential traders.

A Brief Background

Overview

There are times in life when a certain moment or a conversation with someone can change our lives forever. Manuel experienced an epiphany when his senior advised him to invest his money in the stock market. Coming from a single family, he never had generational wealth, and his position as a Marine Corps Officer didn’t pay much. At 29 years old, Manuel aspired to enjoy life’s luxuries, prompting him to allocate his wealth into trading and investments.

In pursuit of freedom, Manuel tried everything within his expertise to succeed in life. With discipline, hard work, and patience, he overcame the worst. His success as a trader is organic because he relied on nothing but himself; he had no influencers or groups to help him survive in the market. Manuel spent days and nights reading books from famous investors, watching YouTube videos, and any source of information to develop his skills and knowledge about trading and investment.

His Instagram has also grabbed a lot of traders’ attention; he gives advice and updates on market trends to his followers every day. As an influencer and active Marine Officer, Manuel works hard to become an influential figure for the younger generation to follow for financial freedom.

Manuel Santiago approached us to enhance his brand’s visibility and elevate his social media credibility and authority through Impact Authority’s expertise.

Challenge

Manuel Santiago was widely known for his trading skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for Manuel’s story and help him get press features in different significant publications.

Strategy

Featured On

Results