CASE STUDY

Melanie Avalon

Melanie Avalon is a SAG-AFTRA award-winning actress, best-selling author, and content creator. Melanie has starred in various top movies and TV shows as an actress.

A Brief Background

Overview

Melanie Avalon is a member of Mensa International, holds a certification in Holistic Nutrition, and is qualified as a wine specialist by WSET (Wine & Spirit Education Trust). She is currently the host of two top iTunes podcasts, “The Intermittent Fasting podcast” and “The Melanie Avalon Biohacking Podcast.”

Melanie harbored a flair for performing as a young teen and was involved in community theatre. At 17, she was accepted into the early entrance program at the University of Southern California, where she double majored in film and theatre and won a Hermes award for one of her short films. Upon graduating, she quickly acquired the coveted membership of SAG-AFTRA, the official acting union. She soon after was nominated for Best Supporting Actress in the Los Angeles Independent Film Festival for Pablo Moline’s No More Chances.​

Melanie’s entry into the podcasting world began when she was faced with her own chronic health challenges. She sought solutions, and her fascination with various “biohacking” techniques motivated her to dive deeper into the research and identify hacks that would transform her own life and, ultimately, those of her audience.

She is developing her first supplement line, AvalonX, and aspires to build her TV show, The Melanie Avalon Biohacking Show. Representing strong female voices in the biohacking sphere, Melanie’s ultimate goal is to instill people’s health journeys with a sense of hope and agency, characterized by relationships of kindness and gratitude through it all.​

Melanie approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.

 

Challenge

Melanie wanted big media outlets to feature her podcast and other ventures. Her goal was also to get verified on Facebook and Instagram so her followers could know about her authentic presence. So, we had to attain enough press coverage and our connections to make her eligible for that

Strategy

  • Create powerful content that portrays Melanie Avalon and her story in a unique way.
  • Leverage Melanie’s life story along with our network of connections to get her featured on major publications.
  • Improve Google search presence for the keyword “Melanie Avalon”.
  • Generate enough press so that it could later be leveraged to get on even bigger media outlets if needed
  • Boost brand credibility and authority by positioning Melanie Avalon as an expert in the biohacking industry.
  • Use media placements strategically to help Melanie Avalon meet the Facebook and Instagram verification eligibility criteria, and get her verified.

Featured On

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Reader's Digest
ent
haute living

Results

  • Got Melanie Avalon featured on some of the world’s biggest media outlets including Reader’s Digest UK, LA Weekly, Entrepreneur, Haute Living, and many more.
  • Created powerful content and strategically got it placed on major media outlets to position Melanie Avalon as an authority in her industry.
  • Tremendously boosted her press exposure, brand credibility, and Google search presence.
  • Attained a lot of powerful media coverage, laying the foundation for social media verification in the future.
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