CASE STUDY

Molly Artbuthnott

An innovative approach to storytelling, merging it with baking, has been winning the hearts of readers. It was introduced by renowned children’s book author Molly Arbuthnott. She uses interactive workshops to capture young readers and engage them in hands-on culinary experiences.
A Brief Background

Overview

Children’s books, with their interesting narratives and vivid illustrations, have emerged as powerful tools in shaping the environmental consciousness of the younger generation.  Authors play a pivotal role in this pursuit, and one such author is Molly Arbuthnott, who’s written eleven award-winning picture books about animals and our natural world. 
Hailing from Scotland, Molly has always been creative. She taught in various corners of the world, including Kenya and Italy. While her experiences were enriching, they weren’t without challenges. In London, the fast-paced life and unfriendliness of the city led to a period of depression, loneliness, and health issues. 
She came from Scotland, but Molly’s efforts to promote eco-consciousness among young readers have the potential for a ripple effect all around the world. Through collaboration with local schools.
Molly’s work reminds us of the emotional struggles faced by children and animals, which are often overlooked and unaddressed. It highlights the importance of recognizing and validating the feelings of those who may suffer in silence. The author’s personal experiences and her innate connection with her young audience have given rise to this beautifully illustrated exploration of loss and healing.
Molly Artbuthnott came to us because she wanted to boost and strengthen her business via attention in the media and other sources.

Challenge

Molly Artbuthnott, a successful Author, wanted to boost her social media credibility and authority. We needed to craft a unique angle for Molly’s story and help her get press features in different significant publications.

Strategy

  • Generate sufficient press, which can later be leveraged to get on even bigger media outlets if needed.
  • Present Molly Artbuthnott’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Molly Artbuthnott’s business.
  • Boost Molly Artbuthnott’s social media credibility and authority by positioning her as an expert in her field.

Featured On

inscriber mag
NNL
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Untitled design

Results

  • Featured Molly Artbuthnott in several publications, including The Hustler’s Digest, ​​​​Vents Magazine, ​​LA Progressive, NetNewsLedger, Chicago Weekly, and Inscriber Magazine, and more.
  • Created compelling content and strategically placed it on major media outlets to position Molly Artbuthnott as an expert in her field.
  • Boosted press exposure and online presence tremendously.
  • Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future.
  • Interested? Let's get in Touch!
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