CASE STUDY

Rachel Hechtman

Rachel Hechtman, the founder of Sober in Central Park LLC, is one individual who is making a difference. She advocates for an alcohol-free lifestyle and has become a source of hope for many around the world. Her inspiring journey, shared through social media, has touched countless lives.

A Brief Background

Overview

Rachel, a leader in the Alcohol-Free Community and the mastermind behind Sober in Central Park, LLC, brings a unique perspective. Rachel’s journey is all about strength and change. She battled with alcohol from a young age, using it to cope with life’s curveballs—tough childhood times, her parents’ separation, and grappling with anxiety and sadness.

Rachel had her share of challenges growing up, marked by her parent’s divorce and battles with depression and anxiety. At the vulnerable age of 14, she turned to alcohol as a coping mechanism. This relationship with alcohol gradually turned toxic, continuing in her adulthood. Despite recognizing the detrimental impact of this substance, it took her five years to gather the courage to confront her addiction. After enduring more than two decades merely surviving alongside alcohol, Rachel finally found the strength to truly embrace life.

Having overcome her own struggle with alcohol addiction, Rachel yearned for something more—a change that would lead to collective success. She understood the importance of a support system, which she lacked during her own journey. Rachel cleverly turned to social media, making sober friends online and harnessing the power of these connections.

She left behind the shame and fearlessly pioneered a platform that not only supports those starting their sobriety journey but also breaks down the taboos surrounding struggles with alcoholism. Rachel’s openness and authenticity encourage others to share their stories, fostering a community of understanding and empowerment.

Rachel Hechtman came to us because she wanted to boost and strengthen her business via attention in the media and other sources.

Challenge

Rachel Hechtman, a successful Alcohol-Free Community Leader, wanted to boost her social media credibility and authority. We needed to craft a unique angle for Rachel’s story and help him get press features in significant publications.

Strategy

Featured On

Results