CASE STUDY

Rahul Maharaj

Rahul Maharaj is an advocate of mental health & the host of a YouTube-based show, Your Life Experiences With Rah. As a mental health speaker, he is bent on changing lives through therapy, meditation, and other sessions. Rest assured that he is doing something based on what he himself lacked in the past.

A Brief Background

Overview

Born in the mesmerizing aura of Trinidad and Tobago, Rahul’s parents split up when he was just 18 months old. As a result, he had to move in with his grandparents, which wasn’t ideal either.

While living with them, Rahul completed his basic education and went to the University of the West Indies, St. Augustine Campus, to pursue higher studies. He chose computer science as his major and learned considerably about emerging technology then. In the year 2000, he saw one of his dreams fulfilled – and that was moving to the USA and meeting his relatives. Rahul calls this move ‘life-changing’ as the American dream transpired to be far more beautiful than he had ever imagined. Here, Rahul finally found peace and purpose in his life.

Rahul considers his show ‘Your Life Experiences With Rah’, a safe space for those struggling with inexplicable pain or trauma. Numerous episodes have been aired so far starring actors, athletes, artists, and children who defeated their demons and now are on track to an accomplished life. The show runs under the motto “from where you were in life to where you are today,” and surprisingly, it’s home of inspiration for many worldwide.

Rahul Maharaj came to us because he wanted to boost his brand further and strengthen his social media credibility and authority. Rahul also wanted to become a contributor on major websites and get interviewed on well-known TV shows.

Challenge

Rahul Maharaj wanted to boost his social media credibility and authority. We needed to craft a unique angle for Rahul’s story and leverage our network of connections to get him featured on some of the most prominent media outlets so that he could become a contributor on major websites and also get interviewed on TV shows.

Strategy

Featured On

Results