CASE STUDY

Sammy Khalid

Sammy Khalid is a concept designer, illustrator, and NFT artist who specializes in the entertainment industry, particularly film, TV, and animation. He creates characters, sets, vehicles, and props, and as an illustrator, he produces artwork for various brands, games, and publications.
A Brief Background

Overview

After graduating from college, Sammy realized that to break into the film industry, his work needed to match or surpass that of the professionals he admired. This realization prompted him to take painting seriously. To pursue his dream career, he paused his social life and committed to an intense eight-hour daily painting routine to mimic the experience of working in a studio.
Fortunately, during this time, Sammy lived with his very supportive parents and did not have to pay rent, allowing him to fully concentrate on honing his drawing skills. 
Throughout his illustrious career, Sammy Khalid has contributed to high-profile projects, including “Black Mirror,” “His Dark Materials,” “League of Legends,” and “Aquaman 2,” collaborating with industry giants such as Disney, Netflix, Marvel Studios, and Warner Bros. Sammy’s passion for design and illustration has been the driving force of his life. He is profoundly grateful for the opportunity to pursue what he loves. He takes great pride in sharing his expertise with the next generation of artists.
As an NFT artist, Sammy crafts unique and personalized art pieces that he sells to collectors through digital galleries and platforms.
Michael Ferrera came to us to further boost his brand and social media credibility and authority.

Challenge

Sammy Khalid was known as a talented Concept Designer, Illustrator, and NFT artist. He wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for Sammy’s story and help him get press features in significant publications.

Strategy

  • Present Sammy Khalid’s success story from a unique angle and boost his brand awareness.
  • Improve Google search presence for Sammy Khalid and his business.
  • Boost his social media credibility and authority by positioning Sammy Khalid as an expert Illustrator and artist.
  • Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.

Featured On

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Disrupt
yahoo
Untitled design

Results

  • Featured Sammy Khalid in several publications, including Disrupt Magazine, Yahoo Life, Influencive, The Hustlers Digest, and more
  • Created compelling content and strategically placed it on major media outlets to position Sammy Khalid as an expert in his field.
  • Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
  • Boosted press exposure and online presence tremendously.
  • Interested? Let's get in Touch!
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