CASE STUDY

Stephanie Gonzalez ​

Stephanie Gonzalez is a famous plus-size fashion model and social media influencer. Her mission is to ensure people that beauty comes in various shapes and sizes.​

A Brief Background

Overview

Stephanie started spreading this message by highlighting how to accept yourself as you are and how to dress your body more attractively. Having struggled with body issues and emotional traumas, she decided to spread as much positivity and love for people suffering from body issues as possible.​

Stephanie believes beauty comes in various sizes, shapes, hues, and ages. She started her journey with an Instagram account and now has a huge following of 622,000. She is a mother of three who understands how women struggle with managing their households and careers. She teaches her followers to love themselves in their present state, even if it isn’t ideal.​

Stephanie approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.

Challenge

Stephanie Gonzalez had zero press to her name when she approached us. Apart from a few features on some small blogs, there was nothing significant to work with. Our main goal was to craft a unique angle for her story and leverage that to get her featured in numerous mid-tier and top-tier major publications.​

Strategy

  • Present Stephanie Gonzalez’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Stephanie Gonzalez and her business.
  • Boost her credibility and authority by positioning Stephanie Gonzalez as an expert in the modeling industry.
  • Generate enough press so that it could later be leveraged to get on even bigger media outlets if needed

Featured On

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Results

  • Got Stephanie Gonzalez featured on some of the world’s biggest media outlets.
  • Created powerful content and strategically got it placed on major media outlets to position Stephanie Gonzalez as an authority in her industry.
  • Attained a lot of powerful media coverage, laying the foundation for social media verification in the future.
  • Boosted press exposure and online presence tremendously.
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