CASE STUDY

Talaya Scott

Talaya Scott is an accountant, published author, professor, and money master coach with years of finance management experience. She has served in the United States Air Force for eight years in Military Finance. She has also worked for a prestigious Big Four accounting firm, Ernst & Young LLP.​

A Brief Background

Overview

Master’s degree in accounting and financial management and her length of service in the finance sector have earned her great respect and command over the field. Today, she is a full-time accounting instructor at Milwaukee Area Technical College, shaping young minds for the future.​

Talaya is the founder and owner of FIIT Perspective, a financial literacy company that helps clients get the best knowledge about financial freedom. The company features the most comprehensive financial education courses for individuals and small businesses. Talaya believes that through mentoring and counseling, she can allow people to take charge of their finances.

Talaya feels lucky to have served her country in the United States Air Force for eight years in Military Finance and previously worked for one of the prestigious Big 4 accounting firms, Ernst & Young LLP. She is a full-time Accounting instructor at Milwaukee Area Technical College. She serves her community through nonprofit organizations, including the National Council of Negro Women and the National Association for Black Accountants.​

Her company is responsible for the financial literacy tide that has gripped Wisconsin. Collaborating with nonprofits, public middle schools, high schools, and universities and speaking at corporate events has enabled Talaya to reach out to all ages and spread her unique message of financial freedom. ​

Despite its importance, Talaya believes that financial literacy is not taught at schools, and through her courses and published books, she is influencing the masses around the matter.​

Talaya came to us because she wanted to boost her brand further and her social media credibility and authority.

Challenge

Talaya Scott was widely known for her master coaching skills. She wanted to boost her brand and social media credibility, and authority. We needed to craft a unique angle for Talaya’s story and help her get press features in significant publications.​

Strategy

Featured On

Results