Zeroed-In Consulting-Case Study

CASE STUDY

Zeroed-In Consulting

Kyle Geers and John Ikosipentarhos, both with strong educational backgrounds in business and accounting, began their careers at Grant Thornton. They identified deficiencies in the accounting and professional services industry and founded Zeroed-In Consulting in 2021 to revolutionize the field.

A Brief Background

Overview

What makes Zeroed-In Consulting unique is its adoption of an agile approach inspired by successful tech companies. They offer high-quality, cost-effective solutions that empower clients to focus on core tasks, fostering a culture of experimentation and learning.

Kyle’s optimism and technical expertise complement John’s caution and understanding of business processes, creating a successful partnership.

Kyle and John sought our assistance to further expand their business and enhance their social media credibility and authority.

Challenge

Co-founders of Zeroed-In Consulting, Kyle Geers and John Ikosipentarhos wanted to further boost their business as well as their social media credibility and authority. What we needed to do was craft a unique angle for their story and help them get press features in different significant publications.

Strategy

Present Kyles and John’s success story from a unique angle and help them gain worldwide recognition.
Improve Google search presence for Kyle Geers and John Ikosipentarhos and their firm.
Boost social media credibility and authority by positioning them as experts in their field.
Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.

Featured On

Results

Got Kyle Geers and John Ikosipentarhos featured in several publications includingThe Hustler’s Digest, The Chicago Weekly, Pennsylvania Daily Post, and more.
Created compelling content and strategically got it placed on major media outlets to position Kyle Geers and John Ikosipentarhos as an expert in their field.
Boosted press exposure, and online presence tremendously.
Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.