PR agencies play a crucial role in helping brands and businesses grow. But which agencies are truly leading the pack? Let’s explore the best PR agencies that are setting new standards of success.
Information spreads like wildfire today. At times, it’s just a matter of a few clicks. This fast communication brings both opportunities and challenges for businesses. You see, the success of a business often hinges on how well it manages its public image. For that, businesses must ensure that every piece of information circulating about them is positive.
To build a positive public image, brands must craft a strong PR (public relations) strategy, and this is where the expertise of a PR agency becomes essential. However, not all PR agencies are created equal. The key to distinguishing yourself from the competition lies in selecting the right PR partner. This is where Impact Authority naturally comes into play, offering the expertise that can transform your brand from just another company into a household name.
So, how do you choose the best PR agency? With so many options out there, it can feel overwhelming. That’s why we’ve put together this guide to help you navigate the crowded field of PR firms. We’re not just talking about any agencies—we’re spotlighting 15 of the best in the business.
In this blog, we’ll walk you through what makes a PR agency stand out, what services they offer, and why these 15 firms are considered the cream of the crop.
What is PR?
Before we unveil the 15 best PR agencies, let’s take a step back and talk about what PR actually is.
Public Relations, or PR, is all about managing how the public perceives a business. It’s the art of shaping a brand’s image and ensuring that the right message gets out to the right people.
Think of PR as the bridge between a company and its audience. This bridge allows businesses to communicate effectively with the public, media, and other key stakeholders. It’s not just about putting out press releases or handling crises, although those are important parts. PR is also about building long-term relationships, creating positive stories, and crafting a reputation that resonates with people.
At its core, PR is about trust and credibility. A well-executed PR strategy can make a brand seem more trustworthy, more relatable, and ultimately more successful. It’s about telling a story that connects with people on a deeper level, making them feel like they’re part of the brand’s journey.
And in a world where reputation can make or break a business, PR is the key to standing out and staying ahead.
What Do PR Agencies Do?
Understanding what PR is helps set the foundation, but you might be wondering how PR agencies fit into the picture. After all, managing a brand’s reputation sounds like a big job—and it is. That’s where PR agencies come in.
PR agencies are the experts who handle the heavy lifting when it comes to shaping and maintaining a brand’s public image. They’re the strategists behind the scenes, crafting stories that resonate, managing relationships with the media, and making sure that a company’s message is heard loud and clear. But their work doesn’t stop there.
These agencies wear many hats. They create and distribute press releases, pitch stories to journalists, and organize events that put brands in the spotlight. They also monitor public sentiment, helping businesses navigate tricky situations like crises or negative press. And in today’s digital age, PR agencies are also deeply involved in managing social media, influencer partnerships, and online reputation.
In essence, PR agencies are the architects of a brand’s public persona. They take the essence of a business and translate it into stories, campaigns, and strategies that capture attention and build credibility. Their goal is to ensure that the brand they represent not only gets noticed but also leaves a lasting, positive impression.
What Makes a PR Agency the Best?
So, we’ve talked about what PR agencies do, but what sets the best ones apart from the rest? If every agency is handling the same tasks, why do some rise to the top while others struggle to make an impact?
The answer lies in the details. The best PR agencies don’t just check boxes. They go above and beyond to deliver results. They have a deep understanding of their clients’ industries and audiences, allowing them to craft strategies that are both innovative and effective. These agencies are masters of communication, knowing exactly how to craft a message that will resonate with the right people at the right time.
But it’s not just about being good at what they do. The top PR agencies also excel in building relationships. They have strong connections with media outlets, influencers, and industry leaders, which gives them the power to amplify their clients’ messages in ways others can’t. They’re also nimble and adaptable, able to pivot quickly in response to changing circumstances or unexpected challenges.
In short, the best PR agencies combine expertise, creativity, and connections to deliver results that truly stand out. They don’t just help their clients navigate the public eye—they make sure their clients shine in it.
The 15 Best PR Agencies
Now that we’ve explored what makes a PR agency exceptional, it’s time to dive into the real stars of the show. These are the agencies that are leading the industry with their innovative strategies and unmatched expertise.
These 15 PR agencies have earned their spot on this list by consistently delivering top-notch results for their clients across various sectors. They’re the ones who are setting the trends, shaping public perceptions, and helping brands achieve their full potential.
- Impact Authority
Kicking off our list is Impact Authority, a PR agency that has quickly risen to prominence by delivering exceptional results for some of the biggest names in the business. Whether it’s working with Fortune 500 giants like Amazon, Walmart, Phillips 66, and Microsoft or managing the public image of Hollywood A-listers, Impact Authority has proven itself as a powerhouse in the PR industry.
What sets Impact Authority apart is its unwavering focus on creating a “solid impact” for its clients. The agency excels in crafting communication strategies that resonate, managing publicity channels with precision, and executing public relations marketing campaigns that leave a lasting impression. To ensure its clients are always in the spotlight, it expertly utilizes a variety of PR tools, including press release distribution, media relations, and earned media coverage.
But its expertise doesn’t stop there. Impact Authority shines in social media management and content creation as well, particularly for B2B businesses looking to connect with their target audience. Backed by a team of passionate professionals, the agency consistently goes above and beyond to exceed client expectations. This makes Impact Authority a top choice for brands aiming to make a significant impact.
- BIG FISH PR
Next up is BIG FISH PR, a firm that has made a splash in the PR world with its deep commitment to client service. From day one, BIG FISH PR has been all about understanding and meeting client needs, thanks to its founding team’s extensive experience in both B2B and B2C marketing and communications.
What really sets BIG FISH PR apart is its approach to engagement and collaboration. The agency doesn’t just act as an externally. Instead, it becomes an integral part of the clients’ communication teams. This hands-on, research-driven, and data-guided “lean PR” model allows this agency to deliver results that are not only impactful but also measurable.
BIG FISH PR’s dedication to strong communication, strategic guidance, and unwavering client support has earned them a reputation as a reliable and effective partner. Its focus on building long-standing relationships means that the clients don’t just get a PR agency—they get a trusted advisor who helps them navigate the complexities of public relations with ease.
- Weber Shandwick
Now, let’s dive into Weber Shandwick, a global PR powerhouse with an impressive reach. With offices in 61 cities and a network extending to 115 cities across six continents, Weber Shandwick truly knows how to be in the right place at the right time. Its approach combines local market expertise with a global perspective, thanks to the agency’s CEOs stationed in various countries. This ensures that it delivers tailored, innovative solutions everywhere they operate.
Weber Shandwick shines when it comes to making bold moves that drive action. The agency is considered an expert in powerful storytelling and effective communication. It crafts strategies that not only engage audiences but also make a real difference in the world. The dedication to collaboration and impact is at the heart of Weber Shandwick’s work, shaping not just the clients’ narratives but also the broader PR industry.
By blending local insights with global innovation, Weber Shandwick sets the standard for what it means to be a leading PR agency in today’s interconnected world.
- FINN Partners
Next on our list is FINN Partners, an agency that truly goes beyond the basics of traditional PR. More than just an integrated marketing firm, FINN Partners stands out as a passionate and mission-driven advocate for communications. Its approach is all about transforming the way brands connect with their markets, how companies are positioned, and how causes turn into movements.
FINN Partners isn’t just about executing strategies; it’s about making a real, positive difference in the world. The agency’s work reflects its core values, aiming to create meaningful and measurable impacts. Through its collaborative efforts and innovative PR campaigns, FINN Partners has built a reputation for dedication and success across a range of sectors and industries.
What sets FINN Partners apart is its commitment to not only achieving significant results for its clients but also contributing to broader societal changes. This dedication to making a difference makes FINN Partners a standout player in the PR world.
- Golin
Next up is Golin, a PR agency with a rich history spanning over six decades. What sets Golin apart is its ability to stay ahead of the curve by embracing data-driven strategies. The agency offers a wide range of services, from content creation and crisis management to influencer marketing, media relations, and social media. This comprehensive approach ensures that Golin delivers integrated PR solutions that cover all the bases.
Golin’s global reach is another major strength. With a presence across North America, Asia, and EMEA, it serves clients worldwide, including well-known brands like Pepsi, Mattel, and Lexus. This extensive expertise allows Golin to craft tailored PR strategies that effectively connect with target audiences and drive overall brand success.
- 5W PR
Next, we have 5W Public Relations, a leading independent PR agency based in the heart of New York City. Known for its fully integrated PR campaigns, 5W PR has built a strong reputation for delivering tangible results. With a dedicated team of over 300 PR professionals, the agency covers a wide range of practice areas, including B2C, B2B, digital media, public affairs, and crisis communications.
5W PR’s expertise extends across a diverse clientele, from emerging startups to global giants. The agency excels in crafting innovative communication strategies that resonate deeply with target audiences and establish clients as industry leaders. Its prowess in influencer marketing, event marketing, and SEO further enhances its ability to deliver comprehensive and impactful PR campaigns.
- Edelman
Moving on to Edelman, a global communications firm renowned for its ability to evolve, promote, and protect brands. With a vast network of over 6,000 professionals spread across more than 60 offices worldwide, Edelman is well-equipped to handle a wide array of communications needs.
What truly sets Edelman apart is its dedication to inspiring trust and confidence among clients’ stakeholders. This commitment to excellence has earned the agency prestigious accolades, including PRovoke’s Global Agency of the Year and Cannes Lions Grand Prix awards for PR.
A standout strength of Edelman is its crisis management expertise. The agency excels in helping clients develop robust crisis management plans and protocols. Since its founding in 1952, Edelman has remained independent and family-run, allowing it the flexibility to innovate and stay ahead of industry trends. Its ownership of specialty companies in research, data, financial communications, advisory, entertainment, sports, and lifestyle further enhances its ability to offer comprehensive, tailored PR solutions.
- FleishmanHillard
FleishmanHillard is a PR agency with a legacy that stretches back to 1946. As part of Omnicom Group’s Diversified Agency Services (DAS) division, FleishmanHillard taps into a powerful network of sister agencies to deliver integrated and impactful campaigns.
The agency’s approach is all about understanding the client’s needs from a holistic perspective. This enables FleishmanHillard to craft communication strategies that are not just targeted but also highly effective. With a diverse clientele that includes major names like AARP, AT&T, and Bayer, FleishmanHillard’s extensive industry experience allows it to tackle various sectors and tailor solutions to each client’s unique challenges.
FleishmanHillard excels in media relations, crisis management, and thought leadership, maintaining a strong reputation in the world of corporate PR. Its commitment to delivering precise, effective strategies has made it a go-to agency for many well-known brands.
- Channel V Media
Next on our list is Channel V Media (CVM), an award-winning PR agency based in the vibrant city of New York. Known for its exceptional service, CVM caters to a diverse range of clients, from Fortune 500 companies to venture-backed tech startups. This broad client base highlights its ability to handle PR needs across different business scales.
Despite its New York roots, CVM has built strong partnerships in 41 markets worldwide, making it an excellent choice for international PR support. One of CVM’s standout strengths is its impressive track record of success stories. For instance, their campaign for “Meatless Farms” generated over 135 press features in top-tier publications, turning the brand into a household name in the United States.
CVM’s dedication to securing extensive media coverage and driving brand awareness is a testament to its effectiveness. Whether working with large corporations or emerging startups, CVM proves time and again that it can make a significant impact on its clients’ visibility and success.
- Hill+Knowlton Strategies
Let’s turn our attention to Hill+Knowlton Strategies. It is a globally recognized communications company with a formidable presence. With over 80 offices spread across more than 40 markets, Hill+Knowlton Strategies is a true international powerhouse in the PR world.
One of the agency’s standout features is its 3P Communications™ approach, where purpose and performance come together to drive client success. This method highlights the agency’s commitment to not just delivering results but also aligning those results with the deeper goals and values of their clients.
Hill+Knowlton Strategies combines a rich heritage with unbridled creativity. This blend allows it to offer diverse capabilities that empower clients to drive growth, manage risk, and enhance their reputations. By aligning communication strategies with business objectives, the agency helps clients navigate the competitive landscape and achieve their desired outcomes. Whether managing risks or seizing opportunities, Hill+Knowlton Strategies stands out for its strategic and creative prowess.
- Communication Strategy Group (CSG)
Next, let’s explore Communication Strategy Group (CSG), a PR and marketing agency known for its versatility and expertise. CSG stands out by offering a broad spectrum of services, from content marketing and corporate communications to social media management and website development. This comprehensive approach ensures that every client’s communication strategy is tailored to meet their unique needs and challenges.
What sets CSG apart is its emphasis on asking the right questions to uncover the best solutions. This thoughtful approach helps clients across various industries, including aerospace, education, technology, sustainability, financial services, and healthcare. With an impressive roster of clients like Myers-Briggs, Wells Fargo, and NASA, CSG has proven its ability to deliver effective communication solutions that resonate.
Whether crafting compelling content or managing complex corporate communications, CSG’s commitment to addressing specific client needs and delivering results makes it a standout in the PR landscape.
- Ketchum
Next is Ketchum. It is an agency that has successfully transitioned from traditional PR into a full-service communications consultancy. Ketchum is known for delivering impactful business results across various industries and specialty areas.
The agency takes a consultative approach, blending deep sector knowledge with a commitment to crafting tailored solutions for each client’s unique goals. Whether it’s Analytics, Digital Strategy, Influencer Marketing, or Reputation Management, Ketchum excels in these areas and more.
What makes Ketchum stand out is its focus on understanding specific business problems and applying human-centered thinking. This foresight helps it deliver value and make a meaningful impact on organizations and their audiences. As a trusted PR partner, Ketchum empowers clients to achieve their objectives effectively, proving time and again that it’s a leader in the world of communications.
- BCW (Burson Cohn & Wolfe)
Next up is BCW (Burson Cohn & Wolfe). With a mission to move people and spark change, BCW excels at creating powerful and unexpected ideas that inspire and reshape the future.
With a presence in over 40 markets, BCW is well-equipped to serve clients from diverse regions and cultures. The agency combines deep insight with ingenuity, data, and technology to craft ideas that not only engage but also drive action.
BCW’s commitment to making a meaningful impact is evident in its approach. By focusing on creativity and leveraging the latest technology, BCW demonstrates its dedication to driving positive change through effective communications. Whether tackling global issues or local challenges, BCW’s innovative strategies positions it among the leaders in the industry.
- Salient Global
Moving on to Salient Global, it is an agency that stands out for its human-first approach to PR. Salient Global is all about creating experiences that drive measurable and sustained growth for its clients. Its strategy revolves around pinpointing and leveraging the 20% of insights that deliver the highest impact across a brand’s customers, channels, and audiences.
What sets Salient Global apart is its broad expertise. From digital and communications to brand strategy, earned creative, customer experience, loyalty, and even web3 solutions, the agency has a diverse skill set. This allows Salient Global to provide comprehensive PR solutions that align perfectly with their clients’ broader business goals.
The agency’s dedication to uncovering high-impact insights is central to its success. By focusing on the most effective strategies, Salient Global helps brands achieve their growth objectives and secure lasting success in today’s dynamic business environment.
- Ogilvy & Mather
Last but certainly not least is Ogilvy & Mather, a titan in the world of PR and marketing with over 150 years of experience. Based in New York, this award-winning, integrated creative network offers a comprehensive range of services, including advertising, brand strategy, customer engagement, digital transformation, public relations, and more.
Ogilvy & Mather’s mission is to bring brands’ stories to life. It excels in crafting compelling brand identities and designing impactful retail experiences that forge meaningful connections with audiences. With a global presence that spans nearly every continent, Ogilvy & Mather remains at the forefront of making brands truly matter in today’s competitive landscape.
The agency’s extensive experience and broad service offerings ensure that it continues to deliver exceptional results, helping brands navigate and thrive in the ever-evolving world of marketing and communications.
How to Choose the Best PR Agency for Your Needs
Now that we’ve explored some of the top PR agencies out there, you might be wondering how to find the perfect fit for your own needs. Choosing the right PR agency can feel like a daunting task, but with a little guidance, you’ll be well on your way to finding a partner who can truly elevate your brand.
Identify Your Goals
Start by considering your goals. Are you looking for a boost in media coverage, a rebrand, or help with crisis management? Each agency has its own strengths, so pinpointing your specific needs will help narrow down your options.
Find Experts That Align with You
Next, look at their expertise. Does the agency have experience in your industry or have experience with similar challenges? For instance, if you’re a tech startup, you might lean towards an agency with a strong track record in tech PR.
Check Their Approach
Don’t forget to evaluate their approach. Some agencies are known for their data-driven strategies, while others might focus more on creative storytelling. Choose an agency whose approach aligns with your vision and values.
Look at Their Track Record
Finally, consider their track record and client testimonials. What do their past clients have to say? A solid reputation and proven success can give you confidence in their ability to deliver results.
By keeping these factors in mind, you’ll be able to select a PR agency that not only meets your needs but also helps your brand shine in the spotlight.
Conclusion
So, there you have it—a glimpse into some of the best PR agencies out there and tips for choosing the right one for your needs. The world of public relations is vibrant and diverse, with each agency bringing its unique flair and expertise to the table.
As you navigate this landscape, remember that the best PR agency for you will align with your goals, understand your industry, and share your vision. Take the time to explore their strengths and see how their approach fits with your brand’s story.
Ultimately, partnering with the right PR agency can be a game-changer, helping you craft compelling narratives, engage with your audience, and achieve your business goals. So, go ahead and make your move—your brand’s next big leap could be just a strategic partnership away!
